Scratch Dent
Scratch Dent

I need a creative way to get customers in to buy scratch and dent appliances, anyone have an idea or 2?
I work for an appliance company that sells all brands but mostly GE and WHIRLPOOL appliances. We have a section with appliances that are either discontinued or have a few scratches on them. How would I go about getting customers interested enough to come in and take a look at what we have?
Build a visual campaign around photos of appliances set in their normal place... backwards and sideways and call attention to the fact that you don't see the side or back of your refrigerator or washer... or use a small portion of your regular ad campaign to focus on the scratch and dent section, use graphics of one of your high end scratch and dent pieces with a big 50-75% off, assuming you have high end pieces in your scratch and dent section. Good Luck!
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What is Auto Reconditioning - Dent, Bumper, Scratch Repair

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